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If you’ve stayed at a Marriott or Hilton hotel recently, you’ve probably had a slightly different experience when it came time to check in. These two leading hospitality chains (along with a few other, smaller hotels) have completely revamped the way customers interact with their hotel reservations and room access, and they’ve done it by heading to the cloud. By putting the focus on customer experience through an app, these business titans have placed control right in the palm of their hotel guests – and in the process, saved their own company both time and money.
What convinced these top hotel operators to go the way of the cloud and flip this industry on its head? Because they’ve seen the benefits firsthand. They know their customers, and they know what really kicks up the rental experience from ordinary to excellent: convenience. People who are trying to check into their hotel rooms are tired, they’ve had a long day of traveling, and the last thing they need is to stand in a long line at the front desk.
“Ok, that’s nice,” you’re probably thinking. “But what does this have to do with self-storage exactly?” Good question, and can we be honest for a second? The self-storage business could really benefit by taking a look at other industries to see what everyone else is doing when it comes to technology and the customer experience. What better place to look than at two of the biggest hospitality companies in the world?
Let’s get down to it! Here are some of the top elements behind the hotel industry’s seismic shift to cloud-based systems, and what self-storage owners and operators can learn from it.
Want to take that a step further? You can now ask Siri to unlock your door. (Available on Apple iOS12). Seems pretty safe to say that the future is here, and Marriott has harnessed its potential.
These four pieces of Hilton and Marriott’s strategies can give us a lot to think about as self-storage owners and operators. Our industry has only in the past few years taken a turn towards more technology-centric security and operation systems, but it’s really important that we step up and make an effort to stay on track with current customer experience trends. The customers who visit self-storage facilities are the same people who interact with technology-forward companies every day – their expectations are high!
So take a look at how your self-storage facility is incorporating cloud-based systems into its customer experience strategy. Do you offer wireless access to units and the facility itself? Can customers rent their units and pay their bills online? Or are you still stuck with physical keys and meticulous gate codes? By investing in a cloud-based access control system for your business, you can bring about massive improvements for the way your customers interact with your facility.
135 Janus International Blvd.
Temple, GA 30179
Janus International Group, is the leading global manufacturer and supplier of turn-key self-storage, commercial and industrial building solutions including: roll up and swing doors, hallway systems, re-locatable storage units, and facility and door automation technologies. The Janus team operates out of several U.S. locations and five locations internationally.